T-Mobile 10DLC – October 1, 2021 update

Messaging fees

The following T-Mobile per-message fees went into effect on April 1, 2021 and continue to apply to all registered traffic:

  • $.003 for Inbound and Outbound SMS
  • $.01 for Inbound and Outbound MMS

T-Mobile has delayed increasing per-message fees for unregistered traffic that were originally planned to go live October 1, 2021. We will update you once we have a new date, we expect this update to be coming shortly.

Note: T-Mobile has announced that all of the following fees, except for the Grey Route and the Special Business Review Request, will be enforced beginning October 1, 2021. The Grey Route fees will begin January 1, 2022 and we have not received a start date for the Special Business Review fees.

Non-recurring fees: 

  • Campaign Activation or Migration: A $50 one-time pass-through fee for each campaign registered. This fee does not apply to the Sole Proprietor use case.
  • T-Mobile NNID Registration: A $2,000 one-time fee for customers that choose to utilize a custom NNID. This doesn’t apply to most REMAC customers.
  • Special Business Review Request: A $5,000 one-time fee for when a customer has an edge use case, such as the use of proxy numbers for business or rideshare, or the brand needs a higher daily throughput than assigned by T-Mobile. Please see the Special Business Review section below for more information. A minimum 30 day notice will be communicated prior to enforcing this fee.

Non-compliance fees for violation of practices spelled out in the T-Mobile Code of Conduct:

  • Text Enablement: A $10,000 pass-through fee if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
  • Grey Route: A $10 fee per message if A2P messages are sent over P2P routes.
  • 10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement.
  • Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

To avoid increased fees, please register your brands and campaigns as soon as possible:

  • If you want to use REMAC to register your brands and campaigns, we are also ready to help.
  • You can also register directly with The Campaign Registry. To do so, please contact us to enable your account

T-Mobile Daily Brand Limits

*Daily Bucket Maximums are inclusive of T-Mobile, Sprint and their MVNOs.

Risk Score Qualification  Vetting Type Score Bucket Range Maximum*
High-Performance Default 75 200,000
Low-Performance Default 0-24 2,000
High 3rd Party 3rd Party 75-100 200,000
Upper Mid 3rd Party 50-74 40,000
Lower Mid 3rd Party 25-49 10,000
Low 3rd Party 0-24 2,000
Special N/A Discretionary Discretionary

Special Business Review

Our current understanding is that the requirements for a T-Mobile Special Business Review focus on each brand a REMAC customer may have. If you expect your brand to send more messages than your daily throughput allows, please follow the instructions below to be considered for a Special Business Review:

  1. Complete this form in its entirety for each of your brands. Campaign IDs don’t need to be filled out if you don’t have them yet, but that will change following the pre-charge submittal deadline.
  2. Save the file using the following format: Special_Business_Review_Messaging_Volumes_Your Company_Brand.docx.
  3. Email it to REMAC at support@remacenterprises.com.

Some of the terms you’ll find on the form are defined below.

  • Brand: The company or entity initiating messages to the consumer.
  • Campaign ID: An indicator in the NetNumber Override Services Registry (OSR) showing that the 10DLC number is being used for the delivery of Non-Consumer (A2P) messages.
  • Campaign Overview: A detailed description of the messaging campaign.
  • Messaging Example: A user flow or content sample from the messaging campaign.
  • Message Service Type: The type of messaging service being used for the messaging campaign (e.g., SMS or MMS)
  • Content Category Type: The types of messages being sent over the 10DLC number (e.g., marketing alerts and promotions).